“…THE WORTHY ASPIRATIONS OF AN ORGANIZATION… SOMETIMES YOU REACH THEM, AND SOMETIMES YOU DON'T, BUT ALWAYS TRY, BECAUSE IT'S THE RIGHT THING TO DO.”

THE ICA MEMBER OPERATES IN A GROWING AND PROFITABLE ADVERTISING AND MARKETING COMMUNICATIONS BUSINESS IN CANADA AND ENJOYS A VALUED RELATIONSHIP WITH THE ADVERTISER AND OTHER STAKEHOLDERS.

THE ICA IS RECOGNIZED AS THE LEADER, COAST-TO-COAST, IN ACCOMPLISHING THE VISION; THIS, TOGETHER WITH PROVIDING BETTER VALUE FOR FEES PAID, MAINTAINS CURRENT AND ATTRACTS NEW MEMBERS.

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Who We Are

The Institute of Communication Agencies (ICA) is Canada's national industry association for advertising agencies. ICA was founded in 1905 under national charter to promote higher standards and best practices. ICA is the largest source of information, advice and training for Canada's advertising industry.

The hundred-plus ICA member agencies (as well as their 100 subsidiary companies) are located coast-to-coast and create and place 90% of all national advertising in Canada. These member agencies employ over 7,000 persons and place approximately $6 billion of advertising annually. ICA and its member agencies are committed to producing the best and most effective advertising in Canada and around the world.

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Our Mission

"…MISSIONS ARE NOT SIMPLY MOTTOES OR SLOGANS, THEY ARTICULATE THE DREAMS, BEHAVIOURS, CULTURE AND STRATEGIES OF ORGANIZATIONS MORE THAN ANY OTHER DOCUMENT… THEY ARE ROAD MAPS FOR THE HIGH ROAD… THEY 'GATHER THE TROOPS' AND EFFECT A NEW CORPORATE CULTURE OR BEHAVIOUR."

ANTICIPATE, SERVE AND PROMOTE THE COLLECTIVE INTERESTS OF ICA MEMBERS WITH PARTICULAR REGARD TO DEFINING, DEVELOPING AND HELPING TO MAINTAIN THE HIGHEST POSSIBLE STANDARDS OF PROFESSIONAL PRACTICE.

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